Tuesday, 29 November 2011

Evaluate an Advertisement’s Persuasiveness

"Call of Duty Modern Warfare 3"



Activision is been known for its dedication for gaming.You may know Activision by the games they made for the past years like Call of Duty World at War,Call of duty 4,Call of Duty Modern Warfare 2,and Call of Duty Black ops.

After the successful realease of the game called Call of Duty "Black Ops".Activision is coming back with a brand new first-person shooting game called Call of Duty "Modern Warfare 3" .

Activation did some changes compare to the old Call of Duty and the New Call of Duty called "Call of Duty Modern Warfare 3".One of the changes Activision did was they removed the Zombie mode on the new call of duty but the new call of duty has a new mode called survival mode.Survival mode ,I think is the same as the zombie mode because you'll just have to survive for few rounds on both survival and zombie mode.

In this advertisement many kinds of techniques of persuasion are used in this advertisement.These are the techniques of persuasion used in the advertisement Macho,Humor and ,Celebrity.

In all of those techniques of persuasion,I think the most effective technique was Humor because I think that this advertisement was the funniest advertisement of the game " Call of Duty Modern Warfare 3".

I think that Macho,Humor,Fun and ,Celebrity were use in this advertisement because I think Activision wanted to have this kind of excitement for the game,So people would buy the game for them to find out.
* What the game looks like.
* What it feel's like to have this game.
* The experience your gonna have,Just to play this game.

Overall,This advertisement will probably persuade viewers mostly teenagers to buy this game caused by the techniques of persuasion used by Activision in this advertisement Which are Macho,Humor and ,Celebrity.

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